# Data scientists that combine maths and marketing know-how are earning $200,000 pay packets – in Australia
Data scientists, essentially data analysts with business know-how, are in such high demand and low supply in the new era of big data that they are earning almost three times Australia’s average salary.
The Institute of Analytics Professionals of Australia (IAPA) Skills and Salary Survey 2014 revealed data scientists working in social media earned an average of $190,000 a year.
IAPA chief executive Jodie Sangster said some other data scientists were wooed by businesses with $200,000-plus salaries…… click for more
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